Incentive CPA MarketingJune 17, 2012 by: Mahmoud Selman
One of the most common questions asked by CPA networks is if you drive incentive traffic to your CPA campaigns.
So what does it mean?
There is many types of incentive, and the most known modules is Paid incentive, Points incentive and Content Locking.
So basically its when you offer your site members or visitors something in exchange for completing CPA offers.
That offers could be submitting their email or zip address, Downloading a free game or toolbar or any other type of offers that don’t require them using their credit cards.
Many CPA networks don’t allow running or sending incentive traffic to the none incentive accounts and for that you will need to apply for a separate account to use with the incentive traffic.
So if you are applying to none incentive CPA networks and you get asked if you dirve incentive traffic, Your answer should be NO. Then you can check if the CPA network has some offers that allow incentive traffic and apply for a second account.
NEVER DRIVE INCENTIVE TRAFFIC TO NONE INCENTIVE OFFERS – YOU MAY GET BANNED
How can you drive incentive traffic:
You can create one of so called GPT Get Paid To websites and start offering your member/visitorss some type of points/gifts in exchange for completing CPA offers. Then they can exchange that points with gift cards or sell it back for cash.
You can also use Content Locking if you have some valuable content that people may need.
Points incentive is one of the most preferred methods and most CPA networks has offers for this type of incentive since you are not offering cash directly to your members.
Top CPA Networks that allow incentive traffic and Content Locking: